BEVERLY JOHNSON - Super Model & Entrepeneur
Beverly Johnson is a Founder, Chairwoman and CEO of BJE LLC. Beverly’s “Vision” is to build BJE (aka Beverly Johnson Enterprises) into a multi-billion dollar global brand around The Beverly Johnson Luxurious Lifestyle Brand that represents the “highest quality” luxurious products in Hair, Beauty and Cosmetics (“HBC”) Fashion, and Media to the global Multi-Cultural market for women of all colors.
Beverly Johnson is the first African-American Supermodel. Her stunning features would eventually land her on the cover of Vogue magazine in August 1974, making world history as the first black model to ever grace the acclaimed magazine’s cover, and forever changing the beauty ideal in the fashion world.
Beverly’s remarkable career, which spans over three decades, is a showcase of accomplishment: from model to mom to actress, author, activist, businesswoman, TV personality, and—finally—Icon.
The Jackie Robinson of modeling, Beverly’s influence truly spans the globe. The New York Times named her as one of the “20th Century’s 100 Most Influential People in the Fashion Industry.” She was featured on the cover of Glamour magazine’s 50th Anniversary issue, the venerable publication that gave Beverly her first break in the 1970s. The late Ruth Whitney, the magazine’s editor-in- chief, proclaimed that Beverly had “broken all color barriers.” In 2008, Beverly received the Thurgood Marshall award for style and innovation, and in 2009, her historic Vogue magazine cover was featured in the “Models as Muse” exhibit at the Costume Institute at the Metropolitan Museum of Art.
As a model in the 1970s, 80s, 90s, and the 2000s Beverly appeared on more than 500 magazine covers from Glamour and Cosmopolitan to Essence, Ebony and French Elle. She has thousands of editorial pages, and hundreds of advertising campaigns to her credit. Her success during the 70s and 80s transcended race, as Beverly became a household name. Beverly signed with the Ford Modeling Agency and was one of the highest paid models in the industry in a very short period of time. Her work wasn’t limited to print; Beverly also worked the runway for such designers as Yves St. Laurent, Valentino, Calvin Klein, Ralph Lauren and Halston.
In the 1970s, Beverly embarked on an acting career appearing in such feature films as Ashanti, Deadly Hero and The Baron. She continued her acting career throughout the 1990s appearing in movies, including Meteor Man, National Lampoon's Loaded Weapon, 54, How to Be a Player and Crossroads. She added TV to her portfolio, playing guest roles on shows as Martin, Law and Order, 3rd Rock from the Sun and Tyler Perry’s Meet the Browns. In 2008, for two seasons Beverly appeared as a judge on the reality show She’s Got the Look.
In the 1990s, Beverly appeared in Revlon’s “The Most Unforgettable Women in the World” legendary campaign. She also penned two books, Beverly Johnson's Guide to a Life of Health and Beauty and True Beauty: Secrets of Radiant Beauty for Women of Every Age and Color.
Throughout her career, Beverly has been active in charity work and speaking out about health issues. In the 1980s Beverly worked as an AIDS activist and continues to this day to support health issues affecting gay men. During the Clinton era, Beverly was appointed the “Ambassador of Goodwill to the Fashion Industry” to help with the elimination of sweatshops.
In 2008 she became the national spokesperson for Ask4Tell4, a campaign that educated women about the options available to treat uterine fibroids, a painful condition that affected Beverly’s life for more than 10 years. In the fall of 2008 Beverly appeared on NBC’s Today Show to discuss the campaign.
A media mainstay, Beverly is often called upon to speak about beauty, fashion, style, hair, fitness and health. She has interviews with many news outlets and TV shows, including OPRAH, Dr. Phil, Dr. Oz and The Nate Berkus Show.
Beverly paved the way for future African-American women in the fashion industry and set the standard for models venturing outside the industry. She would eventually become the first “Modelpreneur,” Supermodel and Entrepreneur, with the launch of the Beverly Johnson Hair Collection.
In addition to her numerous projects, in 2012 she appeared in Tyler Perry’s movie Good Deeds. And in the March 2012, Beverly launched her constructive reality show, Beverly’s Full House, on the Oprah Winfrey Network (“OWN”).
The Jackie Robinson of modeling, Beverly’s influence truly spans the globe. The New York Times named her as one of the “20th Century’s 100 Most Influential People in the Fashion Industry.” She was featured on the cover of Glamour magazine’s 50th Anniversary issue, the venerable publication that gave Beverly her first break in the 1970s. The late Ruth Whitney, the magazine’s editor-in- chief, proclaimed that Beverly had “broken all color barriers.” In 2008, she received the Thurgood Marshall award for style and innovation, and in 2009, her historic Vogue magazine cover was featured in the “Models as Muse” exhibit at the Costume Institute at the Metropolitan Museum of Art.
Beverly is a part of the Black List, a photographic assembly of 50 of the most influential African-Americans in America. Beverly’s portrait has hung in the National Portrait Gallery in Washington, DC. Beverly has been portrayed in the new HBO movie About Face, a Timothy Greenfield Sanders movie about the top Super Models.
In 2012, Beverly has had numerous appearances on many television shows, digital media, and Internet platforms. Beverly has appeared on The Doctors on CBS, The Morning Show on CBS with Gayle King, The Wendy Williams Show, Good Day New York, Good Day Los Angeles, CNN, Fox News, The Talk, Tom Joiner Radio Show, Steve Harvey Radio Show, Sirius XM Radio, and more.
In November 2013, Beverly signed with Simon & Schuster to publish her memoir, which will be published in August 2015. Beverly’s memoir spans her early childhood in Buffalo, NY; her raise to superstardom; to the late 1980’s, which includes a tumultuous part of her life. Beverly is in negotiations with top movie producers to produce her life movie predicated on this memoir. Also, Beverly is in negotiations with Simon & Schuster to publish the second part of her memoir from 1990’s to the present.
In February 2014, Macy’s retained Beverly to speak at ten Macy’s stores around the country for Black History Month 2014. In 2015, Macy’s has retained Beverly to tour eight of their stores during the month of May 2015, which Macy’s has defined as their Icon Tour.
In April 2014, Beverly was retained by JP Morgan Chase (“JPMC”) to participate in their Women Business Symposium (“WBS”), first as a vendor showcasing her mineral based cosmetics and hair extensions line with Beverly’s Glam Squad. In August 2014, JPMC had their second WBS and included Beverly’s Glam Squad and added Beverly as a key entrepreneur on their business panel. JPMC has retained Beverly to participate in their WBS 2015 program as well.
In July 2013 McDonald’s honored Beverly as one of “McDonald’s Black 365 Award” Honorees. In November 2013, The Black Retailers Action Group, BRAG, awarded Beverly with their highest award.
Also, in 2014, Beverly was the recipient of many awards, honors and media presentations given that August 2014 was the 40th Anniversary of Beverly’s historic Vogue cover of being the first African American to grace the cover. As a result, during 2014 Beverly appeared on many shows and Internet and digital platforms including, but not limited to, Queen Latifah, Bloomberg, The Talk, The Real, Fox News, Wendy Williams, Windy City Live, The Root, Hello Beautiful, Harlem’s Fashion Award’s Icon Award, The View, Inside Edition, CCN New Day, CNN Profile on Beverly Johnson, ABC World News, NBC The Today Show, CBS Evening News and much more.
In 2015, Beverly has been engaged to be the keynote speaker for women groups discussing her role as a Modelprenuer, women empowerment, as well as, an advocate for women’s rights and domestic violence.
Beverly continues to build her businesses under, The Beverly Johnson Luxurious Lifestyle Brand, which consist of beauty and cosmetics products, hair products, handbags, and fashion and media businesses including her memoir, her movie and more. Part of Beverly’s brand extension includes the development of two reality shows based on her businesses, life and family, as well as, one developed around a beauty and fashion contest.
Beverly’s philanthropic activities include being on the Board of Directors of the Barbara Sinatra Children Center for abused children, as well as, being an International spokesperson for the Global Down Syndrome Foundation.
An avid golfer, Beverly plays to a 10 handicap and can be found frequently on the golf course. She lives in Rancho Mirage, California with her two collies Flame and Hollywood.