As the National Sponsorship Director of ESSENCE, Staci Hallmon-Bazzani spends her days nurturing and developing strategic brand partnerships between the ESSENCE Festival® , Festivál People en Español and several of the world’s top fortune 500 companies. With a gift for maintaining strong relationships and a keen vision for brand alignment, Staci is has made her mark in the Sales and Marketing business by fully embracing the Sponsorship Industry and its nuances, positioning the Live Event vertical for sustainable growth, developed program extensions that support both Festivals’ point of difference and developed a team of Sponsorship stewards that works to maintain the success of the nation’s largest live event—#EssenceFest and outline growth for #Festivalpeople, now in its 4th year.
For Staci, the greatest reward from her role comes in the ability to be a champion for excellence for her team. Empowered, valued, and poised for growth are the characteristics she aims to instill in all of the dynamic team members she leads often allowing her to take on dual roles as director and mentor. She embodies what it means to lead by example and encourages staff, colleagues, and mentees to excel in all endeavors by never letting perfect be the enemy of good.
Residing in the Greater New York City Area, Staci is a wife, dedicated mom to two amazing sons and is a proud alumni of Spelman College.